The Ben Kinsella Trust supports the No More Red campaign
No More Red is an initiative between Arsenal and adidas that will see adidas support the long-standing work being done by Arsenal in the Community to keep young people safe from knife crime and youth violence.
The campaign, supported by Ian Wright and Idris Elba, would make Ben proud. Ben enjoyed football and was a big Arsenal fan and used to go to games with his Dad George. Tragically, Ben was also concerned about the rise in youth violence and just a few months before his murder in 2008, Ben wrote to the then Prime Minister, Gordon Brown, calling on the government to do more. This campaign is so much that Ben cared about.
Throughout the initiative adidas will be supporting by:
- Investing in creating and refurbishing safe spaces to play football – starting with the pitch on Harvist Estate just minutes away from Emirates Stadium.
- Creating a No More Red mentorship scheme where young people doing positive work in the community will be supported by creative talent including Idris Elba, Ian Wright, DJ Emerald Rose Lewis and artist Reuben Dangoor among others.
- Providing access to its talent network who will make regular contributions to Arsenal in the Community programmes that provide a wide range of training, quality spaces, positive role models and tangible opportunities for young people.
As part of the campaign, Arsenal have taken the unprecedented step of replacing the iconic red home shirt with an entirely white kit in the Emirates FA Cup tie against Nottingham Forest. The kit will never be commercially available and will only ever be awarded to individuals who are making a positive difference in the community.
Following the game, the ten shirts worn by outfield players have been gifted to organisations doing work in the community to address some of the root causes of knife crime and youth violence. We are proud to be amongst the organisations.
Ben's sister, Brooke Kinsella said
"I am incredibly proud that the Ben Kinsella Trust will be one of the recipients of a No More Red shirt. Ben would have been so happy as he loved Arsenal with a passion. I am just so sad that he can’t be with us to share this moment. Since Ben’s murder in 2008, my family and I have worked tirelessly with others to stop knife crime but sadly last year was a real low for us, seeing a record number of teenagers murdered in London. I want to thank Arsenal FC, Adidas, Iris Elba, Ian Wright and everyone involved in No More Red for the fantastic work they are doing to draw attention to this terrible crime."