No more red
The white shirt is a powerful symbol of No More Red. It is not for sale and it never will be.
No more red is a campaign led by Arsenal and Adidas, and involving several charity partners from the local community, including the Ben Kinsella Trust.
As part of the campaign, Arsenal have taken the unprecedented step of replacing their iconic red home shirt with an entirely white kit for specified cup matches. The kit will never be commercially available and will only ever be awarded to individuals who are making a positive difference in the community.
2021 saw the highest number of teenage murders in a year in London since records began – most of which involved knife attacks. The No More Red initiative with adidas aims to tackle the root causes of youth violence, and provide safe spaces and more opportunities for young people.