Hands holding up the 'No More Red' Arsenal shirt.


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No more red

The white shirt is a powerful symbol of No More Red. It is not for sale and it never will be.

No more red is a campaign led by Arsenal and Adidas, and involving several charity partners from the local community, including the Ben Kinsella Trust.

As part of the campaign, Arsenal have taken the unprecedented step of replacing their iconic red home shirt with an entirely white kit for specified cup matches. The kit will never be commercially available and will only ever be awarded to individuals who are making a positive difference in the community.

2021 saw the highest number of teenage murders in a year in London since records began – most of which involved knife attacks. The No More Red initiative with adidas aims to tackle the root causes of youth violence, and provide safe spaces and more opportunities for young people.

Get involved!

Please give what you can

Help us to #StopKnifeCrime

Under 18?

Join our youth ambassadors programme!


Join #TeamBen!

Ben Kinsella: A proud Arsenal fan!

Ben lived in Islington, North London and was a huge football fan. He supported his local team, Arsenal FC.

No more red aims to tackle the root causes of youth violence and offer safe spaces and opportunities for young people.

Read more on Arsenal.com

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