A black lady holding her hand in the air wearing a striped shirt. 'A shout out to my son' in white text overlays the black and white image.

Shoutouttomyson

Donate Now

This is a shout out to my son

Shout out to my son is a hard-hitting radio campaign which features mums making emotional pleas to their sons to stop carrying a knife

A mother's day campaign to remember

On Sunday 31st March 2019 - Mother's Day in the UK - The Ben Kinsella Trust released real shout outs from real mothers to their sons.

Their message was simple: Son, don't carry a knife.

Audio shout out messages on local radio stations

The women asked their sons to give up their knives – if not for themselves, then for their mothers - and the shout outs were played on radio stations popular with young people on Mother's day.

A campaign in partnership

We worked with youth-led media organisation Fully Focussed and creative media company M&C Saatchi London to record a series of real mothers who fear their sons may carry a knife.

The work was created by Sara Halliday and Becky Brice at M&C Saatchi London, in partnership with the Ben Kinsella Trust. The campaign has since won several awards.

Follow us

    Our lesson plans are free and we encourage their use, but we like to know a little about who is using them to help us make improvements



    Can we email you to ask for feedback?

    Yes

    Would you like to sign up to our mailing list and be kept informed of new resources, news, and campaigns?

    Yes